The Chin’s Convenience Store
Many people in Hong Kong already know about money management and investment.
However, only a few of them actually put their knowledge into practice – they feel it’s just too complicated.
The truth is, in fact, just the opposite.
The act of investing and managing money is actually easier than they realise.
To communicate this message to households – and in a manner that makes it easy for them to understand –
we introduce The Chin’s Convenience Store website, which is an extension to the existing
The Chin Family site. Once people “enter” the store, we want them to think, “Hey, managing my money isn’t that difficult!”
The Chin’s Convenience Store is open 24 hours a day,
and is stocked with bite-size information about money that everyone can easily digest.
